And it creates a special problem for the newsletter marketer and copywriter. The wider editorial focus that targets a greater number of potential subscribers at a relatively lower price point has a different revenue model from the smaller niche, higher price newsletter. Others take a shotgun approach and attempt to address the public’s infolust across a wide spectrum of disease prevention, physical ailments and medical remedies. Many of these publications are highly specialized and focus on a single topic or ailment. With this demand for information about illness and health, it’s not surprising that many physicians and traditional publishers have teamed up to begin online newsletters that address these issues. Consider this: the word “cancer” was searched about 25,000 times a day at Yahoo! in March of 2006. If the advent of the World Wide Web and the superabundance of information it puts within easy reach has done anything for me, it’s made me a much better consumer of medical services and a greater participant in my own healthcare.įor most members of the wired world, the Internet has become our first stop for information about disease-both prevention and cure.
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